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CRO practitioners

Research, strategies, and data on conversion rate optimization, AI-powered testing, and building evidence-backed experimentation programs.

Latest Article

AI & CRO8 min read

The Rise of Agentic CRO: How AI Agents Are Replacing Manual Conversion Research

AI-referred traffic is growing 632% year over year. Agentic commerce is converting at 15-30%. The research phase of CRO is being automated — here's what that means for agencies.

March 28, 2026Read Article

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Data & Privacy7 min read

First-Party Data Is the New CRO Superpower: Privacy-First Optimization in 2026

Ad blockers strip client-side tags from 40%+ of sessions. Third-party cookies are dead. The CRO teams that win now are the ones building on first-party data and Voice of Customer signals.

March 22, 2026Read
A/B Testing9 min read

Why Most A/B Testing Programs Are Falling Behind (And What Leading CRO Teams Do Differently)

AI-driven testing improves conversions 20% faster. Sites with good Core Web Vitals see 15-30% conversion lifts. The gap between average and elite CRO programs has never been wider.

March 15, 2026Read

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